Wednesday, November 22, 2006

YouTube a Boon for CBS

CBS reports uploading more than 300 clips that have a total of 29.2 million views on the site, which averages 857,000 views per day since the CBS Channel launched Oct. 18.AdvertisementThe network also reports that ratings for its late-night programming, including “Letterman” and “Ferguson,” have shown a notable increase, with viewership up 7% since the YouTube postings.In October, YouTube and CBS Corp. launched the CBS Brand Channel as a central part of the content and advertising partnership between the companies.

Free Press : YouTube a Boon for CBS

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Posted by Tom Ray at 10:05 AM

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