Friday, July 07, 2006

disable the fast-forward button on DVRs

ABC HAS HELD DISCUSSIONS ON the use of technology that would disable the fast-forward button on DVRs, according to ABC President of Advertising Sales Mike Shaw, with the primary goal to allow TV commercials to run as intended.

MediaPost Publications - ABC Looks Beyond Upfront To DVR, Commercial Ratings Issues - 07/06/2006

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Posted by Tom Ray at 12:32 PM

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